Cover Man, a quarterly magazine for informed Danes, provides insight into current affairs in Denmark, our local heroes and introduces the country’s emerging talents. The project glean upon established editorial credentials for publishing and an extensive network of correspondents, providing a string of reportages, interviews and recommendations. The design and treatment of the content aims for both straight forward attraction and longer lasting joy. Publisher: Malene Malling. Editor-in-chief: Frederik Bjerregaard. Creative director: Rasmus Skousen. Art directors: Mark Brunswicker and Benjamin Jönsson. Fashion director: Emelie Johansson. Photography: Rasmus Skousen, Sacha Maric, Thomas Skou and Nikolaj Holm Møller.
Capturing the spirit of Danish furniture design company Fritz Hansen, the new, Malling Publications-produced Republic is a departure from ordinary interior magazines. Answering the client’s call to communicate heritage and innovation, it’s a great designed, personal look at the furniture design that make the brand so unique. Our approach was to create something human – something that is reflected in the editorial content, photography and graphic design. Publisher: Malene Malling. Editor-in-chief: Frederik Bjerregaard. Art director: Mark Brunswicker. Photography: Ditte Isager. Continue reading →
The 2nd Day spring/summer campaign was a celebration of the season, and what way is better than a good shake? So we allowed ourselves to free-style dancing to the seaon’s playlist. The 2nd Day Spring/Summer 2012 collection is unprentious, vibrant and all about having fun. Creative directors: Anne Strandfelt and Frederik Bjerregaard. Art director: LA Graphic Design. Photography: Stefan Zschernitz. Styling: Kathrine Agger. Make-up: Sine Ginsborg. Model: Amanda Nørgaard. Dj: Djuna Barnes. Location: The Lab, Copenhagen.
The Vision Paper, supplement to one of Denmark’s most reliable fashion fairs, Vision, has a contemporary new incarnation thanks to an redesign by Mark Brunswicker and I. As well as an elegant, intelligent new design and layout, there’s a fresh editorial approach including everything from talent spotting to business. Editor-in-chief: Frederik Bjerregaard. Art director: Mark Brunswicker. Photography: Sacha Maric. Model: Sigrid Cold.
The men of Copenhagen see their city as a flawed utopia: a centre of freedom and creativity, a laidback and electric capital that – in the spring time – resist to be tamed. In the Spring/Summer campaign Day Birger et Mikkelsen we celebrate 10 men of Copenhagen. The campaign is devised by Anne Strandfelt and I to distinguish the brand, using simple aesthetics rather than more fashionable photography. Creative director: Anne Strandfelt and Frederik Bjerregaard. Art director: LA Graphic Design. Photography: Stefan Zschernitz. Styling: Frederik Andersen. Hair: Lasse Pedersen. Men: Lars Vognstrup, Nicolo Donato, Nicolai Achton, Mathias Sarsgaard, Jacob Guldager, Jan Brandi, Mads Jonassen, Kristoffer Blom, Christian Mardahl and Daniel Kragh-Jacobsen. Location: The Lab, Copenhagen.
For the launch of The Apartment – a place in Copenhagen where modern design meet an unparallelled craft of traditional furniture making, showcased in the setting of an handsomely restored apartment – art director Mads Quistgaard and I developed a brand identity and logo that would reflect the store’s passionate spirit. In addition, Nilas Andersen and I created the online platform for the place. Housing works from renowned designers and artists like Michael Anastassiades, McCollin Bryan and Martha Harmitage, The Apartment needed an elegant standalone identity as a fitting home to amazing work. Art director: Mads Quistgaard. Web design: Nilas Andersen. Photography: Stine Heilmann.
In august 2011 I directed a film about Danish fashion label Rützou’s fashion show for Spring/Summer 2012, which took place at Berns Salonger during Stockholm Fashion Week. The idea is to give the viewer an insight into the designer Susanne Rützou’s work before the show and her sources of inspiration behind the collection. See more here. Director: Frederik Bjerregaard. Film photography: Frederik Säll. Editor: Jens Bidstrup. Assistant editor: Sophie Van Moorselaar. Grading: The Chimney Pot. Location: Hotel Skeppsholmen and Berns Salonger.
‘Modern’ and ‘imaginative’ is summoning the allure of the premiere collection ‘Le Fenêtre’ by jewellery designer Sophie Bille Brahe. This was also the ambitious brief for the images of the designers work. Creative director: Frederik Bjerregaard. Art director: Molly Kyhl. Phototography: Eric Broms. Styling: Emelie Johansson. Make up: Linda Öhrström. Hair: Jenny Karlsson. Models: Rebecca Lewis and Fredrika L. Location: James & Perra Studio, Stockholm. Special thanks: Maria Montti.
Mads Nørgaard is thrilled about all good design and craftsmanship, and the Danish owner and designer has since the start in 1986 been inspired by traditional work wear. This autumn Mads Nørgaard and Kansas collaborated on a jacket and waistcoat to underpin this fact. This week it was celebrated with a party at Mesteren and Lærlingen, Copenhagen. The campaign also included special made jackets for a hand picked list of local creatives. All this was done to strengthen Mads Nørgaard’s identity as a lifestyle brand. Creative director: Frederik Bjerregaard. Art director: Marco Pedrollo. Photography: Anne Mie Dreves.
The 2nd DAY night 2011 campaign had to respect the reputation and values of the DAY Birger et Mikkelsen brand, while confidently communicating the themes of a young audience through arresting imagery named The Afterparty. The campaign drove potential clients and firmly positioned 2nd DAY in the Scandinavian fashion market. Creative directors: Anne Strandfelt and Frederik Bjerregaard. Art director: LA Graphic Design. Photography: Tobias Lundkvist. Styling: Kathrine Agger. Make-up: Sine Ginsborg. Model: Amanda Nørgaard. Location: The Union, Copenhagen.
